The Effect of Marketing Information Systems on Outpatients Loyalty with Outpatients Satisfaction as a Mediating Variable at Hospital of Harapan Sehat Group
DOI:
https://doi.org/10.59693/insoma.v1i1.12Keywords:
Marketing Information System, Patient Satisfaction, Patient LoyaltyAbstract
The study was conducted to see the effect of marketing information systems on patient loyalty with patient satisfaction as a mediating variable at Harapan Sehat Group Hospital. The population in this study were Harapan Sehat Group Hospital outpatients totaling 80 respondents. This study uses a Structural Equation Model (SEM) approach with a measurement model using the SmartPLS version 3.2.9 program to measure the intensity of each research variable and a structural model to analyze data and research hypotheses. The results obtained show that the marketing information system has a significant effect on patient satisfaction, the marketing information system has a significant effect on patient loyalty, patient satisfaction has a significant effect on patient loyalty, and finally the marketing information system has a significant effect on patient satisfaction mediated by patient satisfaction
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