The Important Role of Education in Moderating The Impact of Perceived Security, Social Influence, and Platform Reputation on Investment Intention on SMEs with Peer-to-Peer Lending Platform
DOI:
https://doi.org/10.59693/insoma.v1i1.13Keywords:
Perceived Security, Social Influence, Platform Reputation, Investment Intention, EducationAbstract
A new phenomenon has developed as a result of technological developments, namely the transformation of conventional finance into digital finance. Fintech or what is often called financial technology is this phenomenon. Financial technology based on peer-to-peer lending is widely used by individuals and MSMEs who need financing or investment opportunities. The research was conducted to see the effect of perceived security, social influence, and platform reputation on investment intention in food sector MSMEs in P2P lending. And look at the moderation role of education in the relationship between perceived security, social influence, and platform reputation for investment intention in MSME in the food sector in P2P lending. The population in this study are potential SME investors in the food sector in P2P lending who are domiciled in Jakarta. The selection of samples is based on several criteria or called purposive sampling. This study uses the Structural Equation Model (SEM) approach with a measurement model using the SmartPLS version 3.2.9 program to measure the intensity of each research variable and a structural model to analyze data and research hypotheses. The results obtained partially perceived security has a significant influence on investment intention. Then it is known that platform reputation can also significantly affect investment intention. And education is known to be able to significantly moderate the relationship between perceived security and social influence on investment intention
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