The Influence of Website Quality, Electronic Word of Mouth, and People Lifestyle on Purchase Decisions on the Zalora Indonesia Marketplace
DOI:
https://doi.org/10.59693/insoma.v2i1.35Keywords:
Marketplace, Website Quality, Electronic Word of Mouth, Lifestyle, Purchase DecisionAbstract
From the results of the research we conducted on Zalora marketplace users throughout Indonesia, there are several problems that need to be examined in this research, namely regarding the influence of website quality, electronic word of mouth, and lifestyle on purchase decisions. The purpose of this research is to determine the factors that influence purchasing decisions on the Zalora marketplace. The population in this study is known to cover all of Indonesia. The sampling technique used was a Likert scale, samples taken were 200 respondents. The data collection method used was a questionnaire. Based on the research results, it can be concluded that electronic word of mouth and lifestyle partially have a positive effect on purchase decisions, while website quality does not partially have a positive effect on purchase decisions. And from the results of the simultaneous test it is known that website quality, electronic worth of mouth and lifestyle simultaneously have a positive and significant effect on purchase decisions.
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