The Influence of Corporate Social Responsibility and Trust on Corporate Reputation
DOI:
https://doi.org/10.59693/insoma.v2i2.46Keywords:
Corporate Social Responsibility, Trust, Corporate ReputationAbstract
The purpose of this study is to determine the relationship between corporate social responsibility and trust on corporate reputation. The population of this study were customers of Bank BCA, Bank CIMB Niaga, and Maybank who were over 17 years old (seventeen years old). This study uses the Structural Equation Model (SEM)
approach with the measurement model of the Smart PLS program version 3.2.9. The results of the study indicate that the first hypothesis is that corporate social responsibility (CSR) has a positive effect on corporate reputation, the second hypothesis is that trust has a positive effect on corporate reputation.
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