Zeebeads Beading Branding Using the Promotion Mix Strategy to Increase Sales Volume in Java
DOI:
https://doi.org/10.59693/insoma.v3i1.62Keywords:
Labelling, Brand, Promotion Mix, Sales, Advertising, Public Relations, Personal Selling, Word of Mouth, Direct Marketing, Sales PromotionAbstract
The Zeebeads brand, which has been running since 2023, focuses on accessories and jewellery made from beads. In 2024, the Zeebeads brand experienced a drastic decline in sales, making this project a study. This study aims to increase sales volume in the Java island market. By branding using a promotion mix strategy consisting of 6 types, namely advertising, personal selling, public relations, WOM, sales promotion, and direct marketing. Among these strategies, the most effective is direct marketing. In addition, other strategies are indeed quite influential in increasing sales volume but not yet optimal and need to be improved again. This research contributes in the form of activities that run from 2023 to 2025 and proves the results of the strategies that have been carried out.
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