The Influence of Interest Rates and Number of Customers on Income at PT SMS Finance Baturaja Branch

Abstract

This study aims to determine the effect of interest rates and the number of customers on revenue at PT SMS Finance, Baturaja Branch. The research method used is a descriptive method with qualitative and quantitative approaches. Data collection techniques were carried out through observation, questionnaires, interviews, documentation, and literature studies. The research sample consisted of 47 respondents who were customers of PT SMS Finance, Baturaja Branch, using a nonprobability sampling technique. The results of the study indicate that partially the interest rate variable has no effect on revenue, while the number of customers variable has a significant effect on revenue. The results of simultaneous hypothesis testing indicate that interest rates and the number of customers together have a significant effect on revenue at PT SMS Finance, Baturaja Branch. Thus, the research hypothesis stating that there is an effect of interest rates and the number of customers on revenue can be accepted.