The Influence of Perceived Usefulness and Perceived Ease of Use on Purchase Intention in the Edenfarm Online Application

Abstract

This study aims to analyze the influence of perceived usefulness and perceived ease of use on purchase intention among EdenFarm online application users. The study used a quantitative approach with a survey method. Primary data was obtained by distributing questionnaires to 100 EdenFarm application users who had used the application to search for product information or make purchase transactions. The data analysis technique used Partial Least Squares-Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 4 software. The results showed that perceived usefulness had a positive and significant effect on purchase intention. In addition, perceived ease of use also had a positive and significant effect on purchase intention. These findings indicate that the usefulness and ease of use of the application are important factors in increasing user purchase intention on the EdenFarm application. Therefore, the company needs to continue to improve features that provide real benefits and ease of use to encourage increased transactions through the application.